Media Methodology admin Fri, 07/01/2011 - 11:11

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

Learn More, Earn More With SEMA Education Institute admin Tue, 03/22/2011 - 12:32
Today's business environment is changing quickly. Training and information are essential to a company's success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Educational Institute (SEI) as a strategic commitment to meet the industry's need for personal training and professional development. 
Subscribe to Business Development