People Places & Racing News

Celebrate the Industry's Next Generation of Innovators

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Lee McGuire. At 32, McGuire is director of marketing and operations at Skyjacker Suspensions.

Lee McGuire, 32
 Director of Marketing and Operations—Skyjacker Suspensions
Lee McGuire, 35 Under 35, Skyjacker

In the decade that she has worked with Skyjacker, Lee McGuire has racked up an impressive list of accomplishments and awards. Plus, as a former chairman of SEMA’s Young Executives Network and an active member of the SEMA Businesswomen’s Network, she has never been hesitant to volunteer to advance the aftermarket industry.

“I didn’t grow up in racing or the automotive world, but I love marketing,” she said. “The aftermarket has given me an avenue to do advertising and marketing on a national level.

“I think the important trends to look out for are certainly what’s new or up-and-coming in social media. Social media and all the new channels to reach consumers are changing the way people are searching and buying suspension products.”

On the other hand, McGuire believes that the industry’s greatest challenges lay in adapting to new vehicle technologies and marketing trends. “In the aftermarket, we are not always the first to embrace new trends, but that is becoming more important to reach the new consumers getting into the hobby.”

In her briefcase: An iPhone, a small stack of business cards, a pen and a yellow legal pad plus her favorite lipstick, which “a girl has to have wherever she goes.”

Do you have a friend or colleague who deserves to be recognized? If so, please contact the editorial team at SEMA News and submit a nomination for the 2014 SEMA News 35 Under 35. Nominations are due May 9, 2014. Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on

For more details on the 35 Under 35 program and complete details on all of last year's winners, read through the following article taken from the September 2013 issue of SEMA News.