People Places & Racing News

Honor Your Company's Young Innovators

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Chris Morris. At 34, Morris is already a regional sales manager at Undercover.

Chris Morris, 34
 Regional Sales Manager—Undercover Inc.
Chris Morris, Undercover

Chris Morris developed his interest in the automotive world from watching car shows and races on TV with his father, and that interest was further developed under the tutelage of Dave Wells, president of Undercover, as well as the company’s national sales manager, Sally Goldberg.

“Dave took a chance on me years ago and has always believed in me and given me the tools to succeed, and Sally taught me so much along the way that I wouldn’t be where I am today without her,” Morris said. “Since I started working at Undercover a little over eight years ago, we have added many products to our line, and we are proud of the fact that all of them are made right here in the U.S.A. I believe that not being complacent and staying on top of the trends in the market are very important. Undercover has released a hard-folding cover called the Flex, and its sleek, low-profile design has become a huge success for us.”

In his briefcase: “I can’t live without my iPhone, iPad, laptop, Map Point software, GPS, and pen and paper. The most important tool of all is my relationships with my customers. They are the ones who drive our business, and if I don’t take care of them, someone else will.”

Do you have a friend or colleague who deserves to be recognized? If so, please contact the editorial team at SEMA News and submit a nomination for the 2014 SEMA News 35 Under 35. Nominations are due May 9, 2014. Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on

For more details on the 35 Under 35 program and complete details on all of last year's winners, read through the following article taken from the September 2013 issue of SEMA News.