Exhibitors: Get your new products into SEMA News for free.
Exhibitors: Get your new products into SEMA News for free.
Jon Wyly, the chief executive officer of the newly formed SEMA Data Cooperative (SDC), recently spoke to SEMA's publication department about the goals and objectives of the project.
A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.
The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.
How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.
Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s Wheels & Accessories section is a key destination for many. Just take a look at what the media captured at last year’s event.
’13 Mustang GT500, Cadillac SRX Plug-In, MINI Cooper Coupe, ’12 GMC Denali
Lincoln Electric, Palmer Performance Engineering, Parrot Inc., Lingenfelter Performance Engineering, Scosche Industries, EngineQuest, Mark 7 Machine & Radiator, PlastiKote.
If the doors of the Show opened tomorrow, there would be 1,673
exhibitors, spread across 718,700 sq.-ft. of the Las Vegas Convention
Center. However, it's only June 2! Clearly the 2011 SEMA Show is
shaping up to be a can-not-miss event—so why wait? Sign up to attend today!