Business Tools

SEMA to Launch Small-Business Series at Northwood University

By Zane Clark

Renowned speaker and sales coach Marc Wayshak will present "Championship Selling in the New Economy."

Northwood University’s 50th Annual International Auto Show (NUIAS) is set for the weekend of September 27–29, 2013. The show, billed as North America’s largest student-run outdoor new-car auto show, is held on the Michigan Campus of Northwood University, located at 4000 Whiting Drive in Midland. The theme for this year’s show is “Cruising Through the Golden Anniversary.”

Thursday, September 26 – SEMA will host a Career Paths program exclusively for the students and faculty of Northwood University. The program will be highlighted by industry panelists who will share personal stories and experiences about their own career journies, hiring best practices and expectations and the diverse types of careers available in our industry. The panel includes: John McLeod, Classic Instruments (HRIA chair-elect); Bill North, Katzkin; Travis Huisman, Team Detroit (recent Northwood graduate); and Chris Charlton, Auto Interior Decorators Inc.

Friday, September 27 – In celebration of NUIAS’ 50th year, SEMA President and CEO Chris Kersting will join a VIP panel, which includes a keynote from James (Jim) Lentz, CEO of Toyota North America, to discuss the past, present and future of the automotive industry.

Following this session, SEMA will introduce the first installment of its regional Small Business Series. Renowned speaker and sales coach Marc Wayshak will present "Championship Selling in the New Economy." In today's technology-saturated world, information is readily available. The Internet has changed everything for prospects—not to mention for the salespeople who hope to win their business. This new environment creates tremendous opportunity for those with the right strategy to dramatically increase sales.

Register Now! Attendance is free, but registration is required. For more details contact Zane Clark at 909-978-6743.