Trendspotting admin Mon, 05/03/2010 - 09:08
In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.
Truck, SUV and Off-Road Trends admin Thu, 04/01/2010 - 15:34
The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry.
ProPledge: Customize With Confidence admin Thu, 04/01/2010 - 15:34
The ProPledge Program—Why You Need to Be Involved

SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.
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