Need to register additional employees for the SEMA Show, but already completed your exhibitor registration? Follow these simple steps.

Upcoming deadlines include: exhibitor registration, Show directory advertising-space reservation, celebrity appearance notification, exhibit-space design notification, hanging-sign design notification, and more.

SEMA continues its important strategic direction to increase its outreach to members. In the past few years, the association has placed itself where SEMA members gather to hear what they have to say about their businesses and to learn how the association can make a difference, especially now during a tough economic downturn.

Tasca wins in Maple Grove and clinches spot in the Countdown Playoffs; 2010 NHRA Full Throttle Drag Racing Series schedule released; John Force, Ashley Force Hood and Antron Brown visit ESPN world headquarters; and more from the NHRA.

SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.

Want to meet who you'll be doing more business with in the future? Check out the first-time exhibitors setting up shop at the 2009 SEMA Show.

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk.

Exhibiting at the 2009 SEMA Show and want to bring more than one feature car? Now there's no limit to how many feature vehicles you can display.

The SEMA Consumer Demand Index has risen for the third consecutive month and is at its highest point since early 2008, signaling great news for the specialty-equipment market.