Vehicle technologies are accelerating faster than an American Le Mans
Series racer exiting a hairpin onto a straightaway. The new watchwords
for automotive development include vehicle electrification, hybrids,
gas direct injection (GDI), clean diesels and next-generation green
performance.
ProPledge staff met with potential partners in a groundbreaking warranty program at the recent NADA conference.
The best new products, customized cars and showfloor action from the 2009 SEMA Show—click through to see it all here in this 16-page gallery.
"The old familiar sight of several roadsters at a Southern California drive-in is fast fading away," wrote Tex Smith in the July 1959 issue of Hot Rod magazine. Even 50 years ago, rodders were concerned about the changes in their hobby.
It's been said before: For a product to be successful, the outside of the box is just as important as what's inside. A product's packaging or merchandising display may be the first and only opportunity to grab a customer's attention.
Any good idea or product is worth protecting—especially if it’s the
mainstay of your business’ success. However the process of protecting
your intellectual property )IP_ may seem daunting. To help explain the
procedures and ease the complexity for SEMA-member companies, the
association recently hosted a webinar entitled “Patents, Trademarks and
Copyrights: Ask the Experts.” It was presented by Steve Lustig of
Dickinson Wright PLLC; Robb Roby Knobbe, Martens Olson & Bear LLP;
and Merritt Blakeslee of the Blakeslee Law Firm.
In August of 1969, Bill "Grumpy" Jenkins and his Grumpy's Toy IV Camaro
walked all over the competition at the Super Stock Nationals held at
the York U.S. 30 Dragway in Pennsylvania. This Camaro was the latest in
a string of Chevy dragsters that Jenkins built and named his "Toys,"
although anyone who lined up next to him at the strip knew that he
wasn't playing around.
While YouTube has emerged as a marketing juggernaut for business, many firms are also discovering that that the free video-sharing service has scores of other uses—all of which are also free for the taking.
Company recruiting, client communications, product/service how-to's and dissemination of company news are all increasing popularity on YouTube as firms transform the medium into a Swiss Army Knife of business communications.Top 10 Free Business Uses YouTube
The Inside SEMA section of SEMA News continues its monthly highlight of SEMA management, with this month's edition featuring SEMA Vice President of Councils & Membership Nathan Ridnouer. SEMA News recently interviewed to uncover how councils can assist members in a tough economy, council activities planned for the Show and the new ways the association is delivering benefits to the membership.
Continuing its interviews with SEMA executives, SEMA News talks
with SEMA Trade Shows Director Gary Vigil to uncover what attendees can
expect from the 2009 SEMA Show, new Show programs introduced this year
and more. Read the article here.