The association welcomes hundreds of new exhibitors to the SEMA Show, and 2010 is no exception. In fact, the number of first-time exhibitors signed up to attend the 2010 SEMA Show has grown to more than 250.

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company's facility in Chino, California, where she discussed the company's experience as a first-time exhibitor and offered advice for other first-timers. [Read more]

An annual focal point of automotive industry innovation, the SEMA Show connects manufacturers and retailers to deliver showcase products to the world's auto enthusiasts. SEMA President Chris Kersting shares some insight on the new, innovative programs available to 2010 SEMA Show attendees.

Unlike other types of salespeople, manufacturers' representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the manufacturers' sales force, and he or she can also be a highly valuable jack-of-all-trades who not only closes deals, but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer's marketing plan to create sales. [Read more]
While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon or multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market. Scott Brickey, a data systems analyst for Advanced Clutch Technology, learned this cruel fact the hard way when ACT's website was maliciously attacked for no discernible reason and immediately rendered inoperable.

Read on for the seven tips to strengthen your site's defenses against today's hackers.
Don "The Snake" Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades. In his 32 seasons as a driver, Prudhomme earned four consecutive Funny Car championships, 49 Top Fuel victories and two nearly undefeated seasons with his U.S. Army-sponsored Monza Funny Cars in 1975 and 1976. After getting out from behind the wheel in 1994, Prudhomme went on to spend nearly 15 years as a race team owner, bringing his total championship tally to six and his national event win count to 112. [Read more]
Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. As the president of Meguiar’s Inc., he’s seen the economic roller coaster trundle up and down many times before, but he’s never seen anything like the past couple of years. Despite the fact that his company not only weathered the storm but actually prospered, posting a double-digit gain in 2009 alone, he said that the recession has battered the car-care industry like none other in his lifetime. [Read more]
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