It's been said before: For a product to be successful, the outside of the box is just as important as what's inside. Retailers, marketing and merchandising professionals know that a product's packaging or merchandising display may be the first and only opportunity to grab a customer's attention. Product packages and merchandise displays have less than a minute to get noticed, and these silent salesmen are armed to meet customer expectations and get them moving to the sales counter with product in hand.
AE Distributing and MacNeil Automotive Products have found innovative ways to grab customers' attention. Both companies were recognized during the 2009 SEMA Show with New Product Awards, AE Distributing in the Best New Packaging Display category and MacNeil Automotive Products in the Best New Merchandising Display category. [Read more]
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YEN Member Spotlight: The Best Advice Johnny McKenna of Feyer Marketing Has Ever Received
June 17, 2021 | Vol. 24, No. 24View Article