The Tire Industry Association (TIA), one of the leading global authorities on tires, today announced the educational sessions for the 2010 Global Tire Expo–Powered by TIA, which is a part of the 2010 SEMA Show, taking place November 2–5, 2010 in Las Vegas. For the latest Expo information and updates, visit the “Events” section of www.tireindustry.org.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, held at the Las Vegas Convention Center from November 2–5, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

Attention SEMA Exhibitors! Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of new-product introductions planned for the 2010 SEMA Show, November 2–5 in Las Vegas.

How do I attract buyers to my booth? This is the number-one question exhibitors have when they exhibit at a tradeshow. SEMA offers many options to help exhibitors promote their participation, not only before the Show, but also throughout the year.

A photo gallery of side-x-sides and other work- and play-ready ATVs from Polaris at the 2009 SEMA Show.

In its second year, the Paint, Body & Equipment area represents the fastest-growing section of the SEMA Show and includes 40 first-time exhibitors.

New online floorplan is easier than ever to navigate and see where your peers, competitors and customers will be.

By purchasing a series of three 4-color ads sized 1/3-page or larger in SEMA News, exhibitors will have a powerful presence in the SEMA Show issues and receive the fourth ad of the same size absolutely free! The free ad will be printed providing the first three ads are paid in full.