Kick-off the 2010 SEMA Show by attending the inaugural SEMA Vehicle Technology Keynote presented by Jim Campbell, General Motors’ vice president of Performance Vehicles and Motorsports. Campbell is responsible for integrating engineering and marketing of performance versions of current production models and all motorsports activities.

The History channel will be hosting a special private screening of the U.S. version of “Top Gear” on November 3 at the Las Vegas Hilton. Look out for details for your chance to attend. Also, check out History’s fleet of “Top Gear” Taxis, offering free rides all week outside the Convention Center.

In a session on Monday, November 1, a SEMA Show sponsor UPS will provide attendees the opportunity to learn how to advance their company’s bottom line through exporting. UPS is a long-time advocate of the benefits of international commerce.

Founders of TheEntrepreneurSchool.com, Jim Beach and Chris Hanks will facilitate an informative seminar entitled “Growth Through Global Trade On-Site at the SEMA Show.”

The annual LTAA Industry Reception has long been the premier gathering of light-truck accessory professionals at the SEMA Show. LTAA has added a new attraction this year—the LTAA Fall Nationals Pinewood Drags. All proceeds from the Pinewood drag races benefit Childhelp and Victory Junction Gang Camp. Watch the fun or, better yet, rent a Pinewood race car for $20 or buy your very own Kyle Petty-signed Pinewood car for $40 (there is a limited amount of signed cars, so make sure to get there early), and you could win!

Hearing the questions from so many that come to my seminars, one would think that analytics was difficult or maybe even hard to grasp. Seriously, it has caused great wonder as to why the concept of analytics would prove such a perplexing and daunting task to so many people.

In a recent article of a "Search Engine Watch" three-part series, by Ray "Catfish" Comstock, BusinessOnLine, he talked about how to measure search engine optimization (SEO) success. But those measurements are predicated on understanding your organic rankings in search engines for the search terms that drive revenue or leads to your site.

Tire buyers are ready to see what's rolling out from the tire industry's top companies at the 2010 SEMA Show, November 2–5, in Las Vegas. With the opening of the Show less than three weeks away, there are currently more than 3,000 tire buyers registered. In addition, the number of buyers that indicated interest in tires as well as tire accessories is currently more than 9,300.

My Show Planner is ready to help attendees, allowing users to fine tune their four-day schedule with the perfect mix of must-see exhibitors and can't-miss educational programs.

SEMA Show exhibitors are invited to generate more opportunities and buzz for their company and products by announcing SEMA Show incentives in SEMA eNews.

Exhibiting companies with special pricing, promotions, two-for-one offers and other incentives or specials are encouraged to let SEMA know. The information will be included each week in SEMA eNews from now until the opening of the 2010 SEMA Show. To be included, send information to editors@sema.org.