“How can I get the most out of my membership?” is a common question asked by SEMA members. The answer is easy—get involved! Joining a council and becoming active in their networking events, task forces, educational programs and meetings are all steps in the right direction.
The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.
For many franchised dealers, the prospect of operating an accessory program can appear to be a daunting and challenging undertaking. Concerns over liability, resources, fluctuating trends, inflated costs and obsolete inventory creates a level of uncertainty that can thwart a proven revenue stream. In many instances, a dealer will dabble in accessories by equipping a stock vehicle from time to time or by responding to a customer’s request to personalize their car or truck. This approach yields mixed results and may be perceived as “more of a hassle than it’s worth.”
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