The last time we saw the 2011 Ford F-150 Raptor SuperCrew in Brenda Priddy's spy photos, it was covered in camo top to bottom, back to front. But these latest shots show it looking resplendent in a showroom-ready silver, which Priddy says is a new color for the Raptor lineup. A badge on the front door references what lies forward of the firewall: a 6.2L V8, which Priddy notes is likely to be the only engine offered on the SuperCrew.

Convincing your colleagues that the rewards of selling to overseas market are worth the risks can be tough. But it paid off for SEMA member SCT LLC. SCT aims to add a new international market to its list when it attends the SEMA CIAPE China Business Development Conference in Beijing in late September.

Through the efforts of Select Committee members, SEMA councils help deliver a variety of new programs and benefits to different market segments.

Brand strength, committed workforce and growth potential draws investor interest. 

Nearly half of retailers that responded to a SEMA survey think this will be a pretty good summer for specialty-equipment sales.

The SEMA Political Action Committee (SEMA PAC) has unveiled a redesigned website at www.semapac.com that makes participating in the PAC easier than ever. At the website, members can learn more about actions taking place on Capitol Hill, which have a direct impact on our industry and your company. For the first time, you can sign-up to become “PAC-approved” (allowing SEMA to communicate directly with you about PAC activities) or make an online contribution through our new, safe, electronic forms.