Unlike other types of salespeople, manufacturers' representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the manufacturers' sales force, and he or she can also be a highly valuable jack-of-all-trades who not only closes deals, but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer's marketing plan to create sales. [Read more]

News and updates from SEMA's councils and committees.

Gregory Boutte, vice-president of eBay Motors, will lead a SEMA Show discussion exploring how auto and parts sales will change as the Internet evolves through social networking and mobile marketing.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

News and updates from SEMA's councils and committees.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape. Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.

Following in the footsteps of the popular Facebook social games, FarmVille and Mafia Wars, is the release of Car Town, created by Cie Games that aims to satisfy the user’s passion for automobiles while helping automakers and specialty-equipment manufacturers to reach a new audience via social media and online advertising.