Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the road is a potential candidate for custom wheels. In fact, about a third of all new-vehicle buyers modify their vehicle by adding custom wheels. Consumers who upgrade the wheels on their vehicles will usually also purchase higher-performance tires.
SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.
One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.
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