No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure.

In doing my research for this article, I started first by looking to see how women in leadership roles view themselves in other male-dominated industries. I also wanted to see how the leadership styles of men and women differ from each other and, given a male-dominated industry, if one or the other style would be more advantageous.

It turns out that, except for the very few and obvious ones, most industries are male-dominated, and the concerns of women in senior and leadership roles are similar.

Read the rest of the column by SBN Select Committee member Gigi Ho of Digital Performance.

News and updates from SEMA's councils and committees.

SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and printing a company’s product catalog, newsletters or periodicals. In addition, the time of year the pieces need to be created can also be a heavy burden on many companies’ bottom line.

More than half of distributors queried for the recent SEMA Financial Benchmarking Report indicated that sales increased year-to-date through March, compared to the same period in 2009. More than half were also optimistic that sales would continue rising through the following three months.