Brand strength, committed workforce and growth potential draws investor interest. 

Nearly half of retailers that responded to a SEMA survey think this will be a pretty good summer for specialty-equipment sales.

The U.S. Senate has declared July 9 as Collector Car Appreciation Day, thanks to persuasive efforts from the Automotive Restoration Market Organization (ARMO).

The SEMA Political Action Committee (SEMA PAC) has unveiled a redesigned website at www.semapac.com that makes participating in the PAC easier than ever. At the website, members can learn more about actions taking place on Capitol Hill, which have a direct impact on our industry and your company. For the first time, you can sign-up to become “PAC-approved” (allowing SEMA to communicate directly with you about PAC activities) or make an online contribution through our new, safe, electronic forms.

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. [Read more]

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides opportunities for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment. [Read more]