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Press Release Article
ORBA RELEASES FIRST-EVER STUDY OF OFF-ROADING’S ECONOMIC IMPACT ON MOAB DIAMOND BAR, Calif. (Oct. 22, 2026) – The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), has released its first-ever economic impact study for off-roading in...
Council or Network Update
WTSBC Chair Brett Kinsfather and WTSBC Chair-Elect Dan Guyer share tips for a successful SEMA Show experience.
Council or Network Update
The SEMA Show is about more than showcasing products and exploring the latest innovations; it's an opportunity to build relationships, exchange ideas, learn what's happening across the industry and create connections that can lead to future business opportunities. One of the best ways to get your...
Council or Network Update
As vehicle technology evolves, the impact extends far beyond the powertrain. Electrification, higher torque outputs, increased vehicle weight and advances in electronic controls are changing the demands placed on wheels, tires, brakes and suspension systems. How can the automotive aftermarket adapt...
Council or Network Update
The SEMA Show is one of the aftermarket's biggest opportunities to showcase products, build relationships and generate business. But a successful show isn't just about having an impressive booth—it's about making meaningful connections and turning those conversations into results. Use these best...