As vehicle technology evolves, the impact extends far beyond the powertrain. Electrification, higher torque outputs, increased vehicle weight and advances in electronic controls are changing the demands placed on wheels, tires, brakes and suspension systems.
How can the automotive aftermarket adapt to these changes and prepare for the next generation of performance vehicles?
Join the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) for the SEMA Education seminar, “Beyond the Powertrain: Rethinking Wheels, Tires, Brakes & Suspension, Powered by WTSBC” on Thursday, November 5, from 11:00 a.m. to 12:00 p.m. PT in the FutureTech Studio in Central Hall. This education session will explore the engineering challenges, emerging technologies and opportunities shaping the future of these critical vehicle systems.
Moderated by Jason Weidmann, the session will examine how higher power and torque, heavier vehicle platforms and the integration of advanced driver assistance systems (ADAS), electronics and software are influencing product development and performance expectations. Speakers will discuss evolving structural demands, validation testing and safety considerations, including the effects of instant electric vehicle (EV) torque and increased loading on wheel hubs, lug interfaces and suspension components.
The discussion will also explore materials and manufacturing innovations transforming the market. Topics include forged aluminum and emerging wheel materials, EV-specific tire compounds, smart tire technology, carbon-ceramic brakes, brake-by-wire systems, adaptive dampers and advanced suspension technologies. Attendees will gain insight into how innovations once associated with niche applications are moving into broader performance markets.
The session will also address industry challenges, including regulatory compliance, software integration, supply chain pressures and the need to educate customers about changing vehicle technology.
For aftermarket manufacturers and industry professionals, the message is clear: future vehicle performance depends on how systems work together, not simply on individual components. Companies that prioritize engineering, quality and technical knowledge will be better positioned to adapt and compete.
Don't miss this opportunity to explore what's next for wheels, tires, brakes and suspension—and how the aftermarket can help shape the future of vehicle performance.
Register here: SEMA Show 2026 | Beyond the Powertrain: Rethinking Wheels, Tires, Brakes & Suspension