Kirstin Backes accepts the #SheIsSEMA Woman of the Year Award at the 2025 SEMA Show The automotive aftermarket is filled with women whose leadership, innovation and dedication continue to shape the future of the industry. The #SheisSEMA Woman of the Year Award was created to recognize those...

Put your truck or off-road build in front of the industry at the 2026 SEMA Show.

SEMA Truck & Off-Road Alliance (TORA) volunteers and industry members came together in support of responsible recreation and long-term motorized access during Easter Jeep Safari 2026. The hands-on stewardship project, hosted by TORA and Tread Lightly!, in partnership with the Bureau of Land...

Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries–including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment...

The SEMA Truck & Off-Road Alliance (TORA) named Diming Liao, general manager at Tianjin Yongdahang Automotive Technology Co., Ltd., as the council's newest spotlight member. Get to know Liao in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Advanced Wheel Locks LLC Anhui Lixing Aluminum Technology Co., Ltd Goerend Transmission, Inc Jwest LLC Outryd Performance & Suspension Plus LLC Pickup Outfitters of Waco Radio Communications, Inc Summit Products The...

The following article was written by Justin Hartenstein of ORACLE Lighting For a long time, the common myth was that there’s nothing you can do about overseas counterfeiting. People told us it was too expensive, too burdensome and that foreign courts would never side with a U.S. company. We decided...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact and...