A pattern began to emerge while researching “Your Message Here,” our October 2022 SEMA News article explaining why and how industry professionals should contribute to automotive podcasts as guests: It felt impossible to talk about the marketing potential of appearing on a podcast without examining...

Women vehicle builders are on the rise, and successive generations are now flexing their garage prowess in growing numbers. That fact was especially demonstrated in the recent SEMA Businesswomen’s Network (SBN) All-Female ’21 Ford Bronco Wildtrak Build, unveiled at the 2022 SEMA Show in Las Vegas.

Mike Burns came to the specialty-equipment market after launching a successful career in finance. A holder of an MBA from the University of Colorado, he has worked as an analyst for energy companies such as ConocoPhilips and as a budget and resource director for the U.S. Air Force. A 2018 SEMA...

For decades, recreationists and off-roaders have been able to enjoy riding all types of motorized vehicles from trucks and SUVs to dune buggies and quads on a California beach. That thrill will soon vanish if the California Coastal Commission has its way. The Commission issued a plan to abolish off...

Consumer trends and preferences may change over time, but in the automotive sphere, pickups never really fall out of fashion. They’re the ideal multipurpose vehicles that function equally as daily commuters, job-site workhorses or recreational trail toys. For sheer versatility, nothing compares to...

Lawmakers in Virginia introduced SEMA-supported legislation to repeal the law tying the state to California’s motor vehicle emissions standards. Under current law, sales of new gas- and diesel-powered vehicles will be banned starting in 2035. Virginia is seen as the most likely state to repeal its...

It’s a popular nostrum that the COVID-19 pandemic provided the accelerant that enabled the explosion in e-commerce sales that continues unextinguished to this day. Cautious consumers under remain-in-place orders stayed away from brick-and-mortar retail outlets in droves, the story goes, and turned...

As a specialty-equipment market trade association, SEMA’s mission is to help its business members succeed and prosper. To this end, it offers a broad variety of programs. Some are designed to help a business as a whole, while others are tailored toward employees or individuals. Combined, all SEMA...