By Kyle Welch In the digital landscape, where every pixel counts, the importance of well-structured and visually appealing content cannot be overstated. Placeholder content plays a pivotal role in the initial stages of design and development, offering a temporary but meaningful representation of...

The SEMA Emerging Trends & Technology Network (ETTN) is proud to welcome the network's newest members! Aaron Darnell, Hot Shot's Secret Alex Kim, ATEQ TPMS Tools LC Alex Ostrihonsky, Vyper Engineering, LLC Brandon Trobaugh, Lake Orion Master Radiator Eric Madrid, Stealth Performance Products Gordon...

Brian Herron – CEO at OPUS IVS – is the latest Emerging Trends & Technology Network (ETTN) member to share his insight on technology trends that he is utilizing and seeing in the automotive aftermarket industry. Read more in his interview with SEMA News below. SEMA News: What technology tools, new...

Aftermarket companies and industry professionals can gain access to future engineers and students looking to jumpstart their careers in the automotive specialty-equipment industry by signing up now for one of two career fairs taking place at the SEMA Garage. Hosted by the Society of Automotive...

The SEMA Emerging Trends & Technology Network (ETTN) has released a new video highlighting the product development process, specifically on prototyping tools and new technology. The video features Heath Moore, managing director of Harrop Engineering, and includes an insightful discussion on new...

Nine vehicle builds received premier placing on the outside walkway between the Las Vegas Convention Center North and West Hall during the week of the SEMA Show. Check out the photos!

The SEMA Truck & Off-Road Alliance is proud to welcome the Council's newest member companies! 1st Gear Garage BackYard Fabrication LLC BTB Innovations Chongqing Guogui Racing Technology Co.,Ltd Coastal Aluminum Design and Fabrication Global Goodness Garage GS Enterprise LLC JeepHut Lost Hiway...

The SEMA Truck & Off-Road Alliance (TORA) is working on exciting projects and networking events for the upcoming months. While specific dates, times, and locations are still in discussion, make sure to carve out some time on your calendar to attend one of these incredible opportunities. More...

The SEMA Truck & Off-Road Alliance (TORA) named Injen Technology as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Jay Crouch, Injen Technology's director of global business, below. SEMA News: Tell us the story of Injen Technology. How did the...

The House Natural Resources Committee passed the SEMA-supported H.R. 6492, the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act. The EXPLORE Act is a comprehensive legislative package that directs the U.S. Forest Service and Bureau of Land Management (BLM) to update travel maps...