Celebrity Appearances at the 2009 SEMA Show.

While change is ongoing, value is a steady standard.

The Specialty Equipment Market Association (SEMA) was established in 1963.

Business web users looking to speed up their web-browsing experience—and perhaps do it a bit more securely—may want to check out the latest offering of Google’s free Chrome browser.

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program.

Attendees at the recent SEMA Internet Symposium, presented by the Street Performance Council (SPC), left the Pasadena Convention Center in Pasadena, California, equipped with tools for creating and implementing an online marketing strategy that will keep their businesses moving forward in today’s...

SEMA News is interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

This is the latest periodic roundup of legislative/regulatory developments in key global markets.

The specialty-equipment market is divided into nine niches.

At this year’s running of the Pikes Peak hill climb, Nobuhiro “Monster” Tajima was the fastest man up the 12.42-mile, 156-turn course.