SEMA's recent direct-mail campaign targeted more than 110,000 SEMA Show buyers across eight different industry segments—just one component in an overall strategy that includes print, online and telephone outreach.

For the first time, exhibitors will determine the hottest cars and trucks of the SEMA Show simply by their choice of feature vehicles. The most prevalent car, truck and 4x4/SUV will be recognized with the inaugural SEMA Award.

The November 2010 issue of SEMA News will feature the Catalog and Product Showcase, and now you can maximize your company's promotional budget by taking advantage of a 60% rate decrease in the industry's leading publication.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

Ashley Force Hood raced her Castrol GTX Ford Mustang past father and team owner John Force in the final round to pick up her second Funny Car win at Indy and first win of the 2010 season. Even more impressive, Force Hood moved from eighth to fourth place in the point standings with her first win in...

An annual focal point of automotive industry innovation, the SEMA Show connects manufacturers and retailers to deliver showcase products to the world's auto enthusiasts. SEMA President Chris Kersting shares some insight on the new, innovative programs available to 2010 SEMA Show attendees.

The SEMA Show is quickly approaching. Many have already finalized their travel arrangements, booked their hotels, confirmed their credentials and mapped out their on-site strategy. With so much going on during the week, it's important to have a list of required reading materials while at the Show...

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list. NOTE: The list is reserved for exhibitors of the 2010 SEMA Show.

For 2010, SEMA and the Tire Industry Association (TIA) have created this tire industry-only part of the SEMA Show, which will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.