One Company’s Methods May Be a Model for Others SEMA members are increasingly finding overseas markets and growing their exports, at least in part by taking advantage of resources and opportunities made available through SEMA. Royal Purple is one such company. Last year, international sales of its...

Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk...

2015 Hyundai Genesis, Chevrolet Silverado HD Chassis Cab

Colorado’s Bestop Shares Success of Congressional District Site Visit Program Summer is a great time to be outdoors in Colorado and, given the favorable conditions, it’s also a great time to be out on the trail. Therefore, it was no surprise when Bestop Inc., a leading supplier of off-road truck and...

Well, now the real fun begins! The SEMA Data Co-op’s (SDC) state-of-the-art data-management system has been up and running for a couple of months. The usual bugs have been shaken out, and we are actively receiving and distributing quality product data from nearly 200 suppliers to a horde of anxious...

Breaking news from SEMA member companies, including Power Automedia, Prestolite Performance, Motovicity Distribution, Alpine Electronics of America, Holley Performance Products and more.

Automakers Predict Growth, Show Newest Models Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to...

While the SEMA Show is a trade-only event not open to the general public, thousands of editors and writers report on the annual Show, thereby giving consumers a chance to see what’s new in the industry. Several publications do a great job of scouring the Las Vegas Convention Center to bring their...

The SEMA Data Co-op (SDC) has launched its live production system, and the 300 participating companies are now migrating data into the newly developed Product Information Management System (PIMS). Since the Co-op began its beta test phase in April 2012, 170 suppliers and 130 receivers have joined...