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eNews Article

Action Outside: 2026 SEMA Show Motorsports Activations in Photos

From tire-smoking burnouts and high-speed drifting to off-road demonstrations and driver experiences, the 2026 SEMA Show brought the automotive aftermarket's performance culture to life.

eNews Article

The SEMA Cruise Rolls Back Into the Spotlight Tonight

See some of the most creative and innovative vehicles on the planet as they roll out from the SEMA Show campus after the final day of the SEMA Show.

Press Release Article

SEMA BATTLE OF THE BUILDERS BIKE BUILDER SHOOTOUT CROWNS INAUGURAL CHAMPION

November 2026

SEMA BATTLE OF THE BUILDERS BIKE BUILDER SHOOTOUT CROWNS INAUGURAL CHAMPION -- Steven Iacona and his custom Harley-Davidson Knucklehead earn top honors in first-ever motorcycle builder competition at the SEMA Show -- LAS VEGAS (Nov. 6, 2026) – The inaugural SEMA Battle of the Builders: Bike Builder...

eNews Article

SEMA Names 2026 SEMA Person of the Year and Content Creator of the Year

The honorees were recognized for leadership, industry service and impact on the automotive aftermarket.

Press Release Article

SEMA ANNOUNCES BATTLE OF THE BUILDERS TOP 4

November 2026

SEMA ANNOUNCES BATTLE OF THE BUILDERS TOP 4 LAS VEGAS (Nov. 5, 2026) – The Specialty Equipment Market Association (SEMA) announced the Top 4 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition. Each of the Top 4 finalists won their respective category and is in the...

eNews Article

2026 SEMA Show in Full Throttle: See the Vehicles, Action and Industry Buzz

The 2026 SEMA Show continues to deliver custom builds, automotive innovation and nonstop industry action to Las Vegas. Check out this photo gallery to see it for yourself.

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SEMA Battle of the Builders Field Narrowed to Top 12

Find out which builders have advanced in the industry's ultimate vehicle competition and how to catch today's Top 4 announcement live.

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Turning 2026 SEMA Show Insights Into Business Growth: Wednesday Recap

SEMA Week rolls on with business-building insights, AI strategies and cutting-edge automotive technology.

eNews Article

New Content Creator Corral Brings Automotive Influencers and Their Builds Together at 2026 SEMA Show

The SEMA Content Creator Corral expands on the Road to SEMA initiative, which follows creators as they travel long distances to bring their projects to the annual Show.

eNews Article

The Future Is Now at the 2026 SEMA Show

Several SEMA Show features are designed to keep aftermarket pros up to date on crucial skills, resources and emerging trends in today's changing world of vehicle technology.