The program offers attendees free, manufacturer-led educational seminars tailored to hot-rod builders, enthusiasts and professionals.

Recognition plays an important role in preserving and advancing the hot rod industry. Each year, the Hot Rod Industry Alliance (HRIA) Awards Program honors companies and individuals whose innovation, leadership and service help drive the aftermarket forward. Nominations open Monday, June 29, at sema...

The SEMA Hot Rod Industry Alliance (HRIA) is now accepting applications for its Feature Vehicle Program at the 2026 SEMA Show. The deadline to apply is Friday, July 31. Each year, a select group of vehicles is chosen to represent HRIA throughout the Show. Featured vehicles may appear in the HRIA...

Over 120 industry professionals attended the 2026 SEMA Washington Rally in May, and the SEMA Hot Rod Industry Alliance (HRIA) Hammer Down! Podcast was there. Tune in and hear from HRIA Chair-Elect Kevin Oeste and SEMA Senior Vice President, Public and Government Affairs Karen Bailey-Chapman, as they...

SEMA’s Hot Rod Industry Alliance (HRIA) has named Superior Autoworks as the council's newest spotlight member. Get to know the company’s story in the SEMA News interview with Superior Autoworks' builder and owner Edward Denkenberger below.   SEMA News: Tell us the story of your business. How did you...

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. American Lube Supply Inc. American Metal Unlimited LLC Browns Custom Specialties Gray's Garage Hot Rods and Customs LLC Hard...

Developing aftermarket products has become more complex as vehicles grow more advanced and regulated. The SEMA Garage is an advanced engineering center that exists to help member companies navigate that complexity by providing access to professional-grade engineering tools, testing capabilities and...