Discover how arriving with a plan, attending networking events and engaging in education sessions can help you get the most value from your 2026 SEMA Show experience.

As artificial intelligence continues to reshape business operations across industries, members of the Wheel, Tire, Suspension & Brake Council (WTSBC) are taking proactive steps to better understand how these emerging technologies can support long-term growth and operational success. During WTSBC’s...

By Joe Kubiak, Wilwood Disc Brakes The wheel, tire, suspension and brake aftermarket industries are constantly evolving. Staying informed, connected and prepared for what’s ahead is more important than ever, and that’s where membership in the Wheel, Tire, Suspension & Brake Council (WTSBC) delivers...

The time to recognize the people and companies making a difference in the wheel, tire, suspension, and brake industry is here. WTSBC awards nominations are officially open, and members are encouraged to submit their nominations now for the individuals and organizations whose leadership, innovation...

The strength of the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) comes from its members, and your voice matters. That’s why all WTSBC members are encouraged to attend the upcoming Virtual General Membership Meeting on Tuesday, Sept. 29. This virtual meeting is an opportunity to hear from...

By Gavin Knapp, SEMA Director of Market Research Are you ready for the 2026 SEMA Show? Of course not. The SEMA Show is sensory overload and it’s massive. It’s also the best place to explore new products and categories and opportunities across the industry that can help you grow. One of the best ways...

For Mike Lusso of The Coats Company, the aftermarket is more than an industry; it’s an opportunity to innovate, build relationships and leave a lasting mark. As Sustaining Engineer Manager, Lusso focuses on testing current and future products while working on advanced manufacturing of prototype...