eNews Article
Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities.
eNews Article
As vehicle technology continues to evolve rapidly, so do the tools that can take your product from a concept to a working product. Knowing that tomorrow’s consumers will look for different capabilities in their vehicles, the challenge becomes understanding how connectivity influences the user...
eNews Article
The all-new ’15 Jeep Renegade enters the growing small SUV segment, while staying true to the adventurous lifestyle Jeep is known for, according to the automaker. The Renegade delivers a combination of best-in-class off-road capability, open-air freedom and convenience, a segment-first nine-speed...
eNews Article
Mike Spagnola, SEMA’s vice president of OEM and Product Development programs, will share tools for improving the product-development process from concept to prototype at the March 13 webinar entitled, “10 Ways to Better Product Development—The SEMA Garage-Industry Innovations Center.”
Press Release Article
By John ChapinAfter more than 26 years as a successful salesperson, here is what I know to be true about sales. Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople...
Press Release Article
By Regis FinnThe word “blog” originates from the word “weblog” (web log). In its simplest form, you can look at it as a digital online journal or a diary, but it can directly affect how high your webpage ranks. Here are some key points to keep in mind when writing blogs...
Magazine (News) Article
Though Japan slipped from the number-three car consumer worldwide in 2011 to number five in 2012, love for automobiles remains very strong among the Japanese. Like Americans, the Japanese are holding on to their cars longer, which makes for a very interesting opportunity for the custom market...
Press Release Article
The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary...
Magazine (News) Article
With the spring selling season gaining momentum, now is the time to be thinking about how to get your share of sales in the months ahead. Economic forecasts look promising in many areas, meaning we could be looking at some strong signs of normalcy coming to the marketplace after a seven-year drought...