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Press Release Article

THRILLING MOTORSPORTS ACTIVATIONS SET FOR 2024 SEMA SHOW

October 2024

THRILLING MOTORSPORTS ACTIVATIONS SET FOR 2024 SEMA SHOW -- Outdoor attractions to include Shell Performance Unbound, OPTIMA Unleashed, Nitro Circus, Ride With Us, and more -- DIAMOND BAR, Calif. (Oct. 25, 2024) -- The Specialty Equipment Market Association (SEMA) is bringing motorsports action to...

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Celebrity Appearances: Meet Industry Icons, Motorsports Legends at the 2024 SEMA Show

Check out the full schedule of celebrity appearances here to find out where your favorite builder, racer, influencer or television star will be appearing!

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Get Hype for These Thrilling Outdoor Activations at the SEMA Show

Discover the spectacular and interactive activations--from OPTIMA to Nitro Circus to Shell Performance Unbound and more--set for the SEMA Show.

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2024 Industry Night @ SEMA Featuring The Goo Goo Dolls Artist Spotlight: O.A.R.

The chart-topping band has sold out shows at some of the country's biggest venues and built a committed fanbase.

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Movers & Shakers: Lincoln Nautilus Named 2025 MotorTrend SUV of the Year, Timbren Industries Invests CAD 1.3 Million and More

By SEMA News Editors Lincoln Nautilus Named 2025 MotorTrend SUV of the Year MotorTrend Group has announced the Lincoln Nautilus as the 2025 SUV of the Year award winner. Lincoln's premium SUV stood out from competitors thanks to its elegant and sporty exterior, excellent driver assist features...

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#SheIsSEMA Spotlight: Eva Tran of LIQUI MOLY

Get to know Tran, marketing director at LIQUI MOLY, in her interview with SEMA News.

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SEMA Show News: Toyo Treadpass Returns, Turn 14 Giveaway, Yamaha News and More

Events and activations planned for the 2024 SEMA Show.

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Advocacy - Small Business

Before You Vote, Watch SEMA's Voter Guide Videos

Know where the candidates stand and what's at stake by watching SEMA's series of election guide videos.

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Advocacy - Small Business

'Drive The Vote' and Get to the Polls Early--Here's How

SEMA is providing vetted links to important voter information, questions to ask candidates during campaign events and social-media assets and sample messages to encourage their employees, customers and community members to register to vote.

eNews Article

SEMA Show, Mothers Polish Announce Return of Vehicle Wipe-Down Program

Booth vehicles, sponsored vehicles and featured vehicles are all eligible and will be cleaned each morning by the Mothers Polish detailing team.