The SEMA Show is the premier automotive specialty products trade event in the world. Not open to the general public, the annual business event draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.

Seven years ago, Scott McIver took a big gamble right in the middle of the recession: He opened Kaizen Tuning, specializing in high-end retail aftermarket sales, fabrication and dyno tuning in Boxborough, Massachusetts.

Jon Wyly, CEO of the SEMA Data Co-op (SDC), explains the benefits of the SDC’s industry data repository, the newly launched SEMA Search, and how a single source of data delivery helps manufacturers and resellers.

True to their promise, Toyota has become the first manufacturer to build a production car powered by a fuel cell ready for sale.

The 2014 L.A. Auto Show had more to offer enthusiasts than recent years, as a burst of “track-ready” performance cars and creative variants on existing platforms came to light.

With your company’s pre-promotion complete, and the 2014 SEMA Show now a memory, it’s time to cement sales by reaching out to buyers post-Show.

News and updates from around the specialty-equipment market.

Journalists: Sign up to participate in private, uninterrupted meetings with executives from manufacturing companies, January 20–22, 2015, at the Embassy Suites Orange County Airport North in Santa Ana, California.

SEMA eNews highlights SEMA-member companies' websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail.