Business Tools

Keynote & Coffee: Part II

By Michael Hart

The Keynote & Coffee series will begin at 9:00 a.m. each morning of the SEMA Show.
The Keynote & Coffee series—taking place each morning throughout the week of the 2014 SEMA Show—continues on Wednesday with Seth Mattison, an expert on millennials and the workplace. The workforce is changing, and not just because the younger people entering it are so different from those approaching the end of their careers.

In “The Future of Work Today: Insights From the New World of Work,” starting November 5, at 9:00 a.m., Mattison, founder and chief movement officer of FutureSight Labs, points out how fast the business world is shifting today and the challenges leaders will face over the next few years—not the least of which are those dealing with the workforce.

Mattison covers what he calls the five super trends that will shape the future of work as leaders learn to harness the power of their top talent, tap the brainpower of a new generation of employees and adapt quickly to a fast-moving marketplace. This is a message Mattison has delivered to executives at Fortune 500 companies, including Johnson and Johnson, Microsoft and AT&T. Join him for a cup of free coffee as he delivers his message for SEMA.

On Thursday, November 6, Keynote & Coffee attendees will have a chance to mull over a surprising set of statistics: While 39% of car buyers today say connected vehicle technologies—such as voice activation, gesture control and heads-up displays—are the top selling points for them, only 14% say their most important consideration is still performance and speed. What do those numbers mean to the aftermarket industry? Find out at Thursday morning’s “Digital Technology in the Car—Silicon Valley Tech Meets Motor City Apps” with a six-speaker panel from Detroit and Silicon Valley.

The race is on right now to define what the vehicle of the future will look like. What role will digital technology, vehicle electronics and software developments play? The answer to those complex questions will impact the aftermarket industry for decades to come. Attend this exciting session to get a glimpse of what your business should look like 10 or 20 years from now.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit