Business Tools

Business Management Software Session Added to SEMA Show Education

By Michael Hart

In the “Business Innovation—Understanding Business Management Software for Small- and Medium-Sized Operators” session, attendees will sit in on a panel discussion with speakers who will clue them in on the power and flexibility of today’s latest software solutions.

What’s your business system like? Is it the same one you had 20 years ago for inventory control, when you felt like you were on the cutting edge of technology? Is the system you have today linked to the Internet? Do you have access to all the data required to fulfill your customer's needs? Better yet, are you ready to download all of the information the SEMA Data Co-op (SDC) will provide to you on your suppliers’ products?

If the answer to any of these questions is “I don’t know,” consider attending “Business Innovation—Understanding Business Management Software for Small- and Medium-Sized Operators,” Monday, November 3, at 3:00 p.m., during the SEMA Show Education Days.

In this session, participants will join a panel discussion with insiders covering the power and flexibility of today’s latest software solutions. Attendees will find out the costs and benefits of the newest systems, and how up-to-date product data is driving both brick-and-mortar and e-commerce sales.

The panel, moderated by longtime industry consultant Bob Moore, will include Jon Wyly, SDC president; Larry Blair of Goals HQ; and Van Woodell, a former SEMA board member who recently made the decision to acquire a new business system for his company. Woodell will provide first-hand knowledge of what’s involved in this type of decision.

According to Blair, the aftermarket industry was one of the first to jump on the technology bandwagon more than two decades ago. “But a lot of companies are still using the same systems they acquired to handle their inventory control 20 years ago,” said Blair. “Now you need your system to be integrated with the Internet and you need access to all the data that is available.”

Blair also said that the choice of business system is fundamental in accomplishing the goals of every aftermarket business.

“Every business owner needs to have a strategy,” he said. “They don’t need to implement it all now, but they do need a roadmap.”

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit