SEMA members and guests at the Performance Warehouse Association Conference Kick-Off event will be able to see and have their photos taken with the “Darth Car.”

It isn’t just your customers and the way you treat them that can spell success or failure for your organization either, it’s also the people who work for you and with you.

Vehicle builders competing in the second annual SEMA Battle of the Builders competition are giving fans a first look their projects.

The SEMA Garage has teamed up with FARO to offer members unparalleled access to powerful engineering and rapid prototyping tools.

Let SEMA know about the special attraction or famous guest appearance by submitting the Celebrity Appearance Notification form by Friday, September 4.

The deadline to update exhibitor information for the printed 2015 SEMA Show Directory is next Friday, August 28.

SpiedBilde's man in Europe captured some of the first images of the Audi R8 Spyder looking downright sexy.

Your online votes will choose the top five candidates who will take the stage during the 2015 SEMA Show to present their business ideas for a chance to win the grand prize.

The 2015 SEMA Market Report examines the products, sales channels and installation trends for mobile electronics, a $3.6 billion segment of the specialty-equipment industry.

Hammerking Productions, in conjunction with HeavyMetalConcepts, released the trailer for the 2015 Nitto King of the Hammers, presented by 4 Wheel Parts.