Six NHRA Mello Yello Drag Racing Series world championship contenders and one playoff spoiler hit the road, Wednesday, September 16, to provide a preview of the 2015 NHRA Mello Yello Countdown to the Championship in each of the six markets that will host a round of the playoffs.

Exhibitor news and updates, including the advance rate for New Products Showcase entries, the SEMA Show budget checklist and key deadlines for September and October.

The Austin Hatcher Foundation is now under the umbrella of charities supported by SEMA Cares.

Find out the latest news from a number of different SEMA Show exhibitors and see what they have planned for this year’s Show by visiting the Online Media Center.

The Save the Salt Coalition and Utah Alliance met with a variety of stakeholder groups on September 14 at the Bonneville Salt Flats (BSF) in Utah to discuss potential solutions for restoring the historic racing venue.

SEMA members attending the 2015 Show as buyers this year have access to perks through the Member Buyer Rewards (MBR) program.

Manufacturers have the opportunity to preview six vehicles through upcoming SEMA Measuring Sessions.

The West Coast Customs Experience will enter its seventh year at the SEMA Show.

Likely to be powered by the LT4supercharged 6.2L V8, the Chevrolet Camaro ZL1 was spied at Germany’s Nürburgring.

Read about the current Battle of the Builders vehicles, see photos and follow your favorites as they make their journey in search of the title of the Top Builder.