News and updates from across the specialty-equipment industry.

G-Shock presents Formula DRIFT Japan headed to the Ebisu Circuit for the second round of the Formula DRIFT Japan Championship and third round of the Formula DRIFT World Championship, where Mike Whiddett took the victory in a Mazda RX-7.

Poor-quality or incomplete data will send web customers away in a matter of seconds, wasting your effort and money when the deal can’t be closed.

Honda has announced the details and requirements for its ’16 Honda Civic Coupe project-vehicle program.

Posting a press release in the Online Media Center, distributing press kits onsite and participating in social media using the hashtag #sema2016 are all simple actions to get your news in front of editors and reporters.

The Petty’s Garage/SEMA Cares 2015 Ford Mustang was auctioned last weekend through Mecum Auctions in Indianapolis.

Nissan looks to be capitalizing on more configurations of the redesigned Titan, with both the standard and XD models, and the upcoming single-cab version of the fullsize truck.

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section.

Larry Mersereau of Promo Power provides the reasons why most social media marketing fails.

SEMA members have been instrumental in rallying dozens more members of Congress to co-sponsor the bipartisan RPM Act.