SEMA Show Outreach—Show Publication Opportunities and Deadlines

By SEMA Editors

SEMA Show Publications
Participating in SEMA’s Show publications is a simple, no-cost process that begins by submitting a press release to the SEMA Show Online Media Center.

Participating in SEMA’s Show publications is one of the most effective ways for companies to create buzz for Show participation and product debuts, both prior to and during the 2016 SEMA Show. The simple, no-cost process begins by submitting a press release to the SEMA Show Online Media Center.

There are three types of content that are relevant for both October and November issues of SEMA News and the four-issue SEMA Show Daily—new product announcements, Show-related actives and custom-vehicle premiers.

Publications, Content and Deadlines

  • The October issue of SEMA News—referred to as the “pre-Show” issue—features a special section highlighting the products exhibitors will unveil at the 2016 Show. The deadline for submissions is August 10.

  • The November issue of SEMA News, the “Show” issue, includes a special section dedicated to the world-class vehicle builds entered into the Battle of the Builders® competition. The deadline for submissions is September 8. To learn more about the Battle of the Builders® and to register, visit

  • The SEMA Show Daily is divided into four issues—the first has a circulation of 40,000 and mails October 1. The issue is filled with important news and updates and provides a preview of the Show’s can’t-miss features and activities. The deadline is August 3.

  • Show Daily #2 will be distributed Tuesday, November 3—the first day of the 2016 SEMA Show. It has a circulation of 10,000, and will be distributed at the Las Vegas Convention Center. The deadline is September 10.

  • Show Daily #3 and #4 also have a circulation of 10,000 each. They will be distributed Wednesday, November 4, and Thursday, November 5. The deadline for both issues is October 5.

In both SEMA News November and throughout all issues of Show Daily, press releases that discuss celebrity appearances and related Show activities will be featured. As an exhibitor, keep an eye on the editorial deadlines listed as you begin to finalize your Show promotions. To submit a release for consideration, upload it directly to the Exhibitor Press Release Library. This is where editors look to find out the latest updates on Show exhibitors.

If you are concerned about not having material ready by the deadline, keep in mind that editorial is chosen on a first-come, first-served basis. Therefore, once you do have a release and image ready, submit it, even if it is after the deadline. Journalists from around the world access this library for potential stories. When additional space becomes available, SEMA’s editorial team will continue to utilize the Press Release Library for new stories.

In terms of releases, oftentimes there is only space for 100–200 words. Our editorial team will shorten a longer release given space constraints. When it comes to images, the art department is looking for high-resolution images. That means 300 dpi and in one of the following file types—JPG, EPS or TIF. If you only have a rendering of a new product or a shot of a car while its being built, this is perfectly acceptable.

For a sample copy of the SEMA Show Daily, visit

To advertise in SEMA News or Show Daily, contact or call 909-396-0289.

Key contacts for SEMA’s Exhibitor Press Release Library and SEMA’s editorial department:

Della Domingo
Public Relations Director

John Stewart
Vice President, Editorial Director