News and updates from across the specialty-equipment industry.

Before retreating to your hotel at the end of the day, consider checking out a new late-afternoon feature at this year’s Show.

With the 2017 SEMA Show less than two weeks away, Show management’s exhibitor update provides companies with the latest Show news and key deadlines.

Located in the Skybridge between the Las Vegas Convention Center’s Central and South Halls, the SEMA Show New Products Showcase displays about 3,000 products each year, all organized by Show section.

As we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand.

Discovery Studios is seeking big personalities who would make for an exciting TV show.

The comedian will debut his full line of car-care products in booth #11004 between North and Central Halls.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20679.