Nearly 500 members of the automotive specialty-equipment industry attended the 2017 SEMA Installation and Gala, themed “Leaders & Legends,” at the Sheraton Fairplex Hotel & Conference Center in Pomona, California, July 28, to pay tribute to the specialty-equipment industry’s pioneers and dedicated...

It’s August 1958, and Hot Rod Technical Editor Ray Brock (center) is being shown the finer points of supercharger design by Paxton Chief Engineer John Thompson (left) and Andy Granatelli. Brock’s visit and comprehensive research led to an in-depth story with the “…Can Be Practical” headline in the...

Content marketing—the use of intrinsically valuable articles, videos images and more as a way to market a company’s products and services—is still one of the most popular forms of advertising for 2017, according to a survey of 500 top advertisers titled “The State of Digital Advertising 2017” (www...

With more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.

For the third consecutive year, the 2017 Pinewood Builders Challenge—previously held during SEMA’s Installation Gala—featured head-to-head racing last summer at the National Street Rod Association Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers’...

A customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4...