Presented at the 2024 SEMA Show, the TORA Industry Awards honor incredible people, products, and builds in the truck and off-road industry. Congratulations to this year’s recipients!

SEMA Truck & Off-Road Alliance (TORA) members, You don’t want to miss our networking mixer taking place at King of the Hammers in Johnson Valley, Calif.! The event will take place on Feb. 6, 2025, from 6 – 8 p.m. in the VIP tent. This mixer is an incredible opportunity to connect with industry peers...

The SEMA Truck & Off-Road Alliance (TORA) will host a Town Hall Meeting at COBB Tuning in Austin, Texas, on Thursday, Feb. 20, 2025, from 5 – 6 p.m. The Town Hall is a great chance to hear from TORA’s Select Committee, SEMA Sales, and SEMA Government Affairs about issues that are impacting the truck...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest member companies! ALLTOP USA LLC Carbonaddons Don Kyatt North America Full Travel Bags, LLC KillRazR Kustomz Kingz Customs ORC DESIGN LLC ProSpeed Incorporated Straight Line Customs inc. Weber State University Wheels Agency...

The SEMA Truck & Off-Road Alliance (TORA) named Lou Lobsinger, national sales director at American Expedition Vehicles, as the council's newest spotlight volunteer. Get to know Lobsinger in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road...

Thank you to everyone who joined TORA, MPMC, and FLN at our joint networking reception at the 2024 PRI Show! We had a great turnout and were excited to connect with our members. The truck and off-road industry plays a big role in automotive racing and performance, and the reception was the perfect...