Your expertise shouldn't stay within your shop walls. Help steer the programs and resources that define the restyling industry. Apply today to join the PRO Select Committee.
The SEMA Professional Restylers Organization (PRO) is thrilled to announce that applications for its PRO Cup Challenge, taking place at the 2026 SEMA Show, will open this May. Now in its seventh year, the challenge is the premier stage to showcase the creativity, craftsmanship, and innovation that...
The SEMA Professional Restylers Organization (PRO) named Auto Additions Inc. of Westerville, Ohio as the council's newest spotlight member. Get to know the company’s story in the SEMA News interview with Auto Additions’ owner Josh Poulson: SEMA News: How did your company start? Josh Poulson: Auto...
The SEMA Professional Restylers Organization (PRO) is proud to welcome its newest members! 1221 wrap LLC Adams Auto Restyling FX Window Tinting Goss Auto Parts Keyston Bros. McBride Auto Detailing Off-Camber 4x4 Garage Out There Adventure Co.
The SEMA Professional Restylers Organization (PRO) is proud to recognize its members who are celebrating milestone anniversaries as members of PRO in 2026! These companies have played a significant role in advancing the automotive restyling industry, and we are proud to recognize them for their...
SEMA's national effort to protect the ability to modify and customize vehicles with Advanced Driver Assistance Systems (ADAS) took a major step forward this week, as the U.S. House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade passed the bipartisan ADAS Functionality and...
Automotive restylers: If you want to communicate more effectively, lead more confidently, and build stronger business relationships – your chance is now. As a Professional Restylers Organization (PRO) member, you’re eligible to join the SEMA Future Leaders Network (FLN) for its Professional...
During Easter Jeep Safari 2026, Tread Lightly! and SEMA, in partnership with the Bureau of Land Management, TORA, and ORBA, will lead a hands-on stewardship project along the first two miles of the Kane Creek Safari Route. Volunteers will work alongside BLM staff to install buck-and-rail fencing at...
Running an automotive shop today takes more than technical skill, it demands business strategy, customer insight, and the ability to adapt to an ever-changing industry. This live panel brings together three shop owners from very different corners of the automotive world to share what it really takes...