For restoration businesses, some of the most effective social media content may already be happening in the shop.
The Automotive Restoration Market Organization (ARMO) is hosting a webinar to help restoration professionals learn how authentic, behind-the-scenes content can showcase their expertise, build customer trust and support sales.
“ARMO General Membership Meeting & Panel Discussion: Gears & Growth - Building Trust and Finding Customers on Social Media” will take place Thursday, October 15, 2026, at 10 a.m. PT/1 p.m. ET.
The event will begin with brief updates from ARMO committee leaders on current initiatives and resources available to members. It will then transition into a panel discussion moderated by Joanna Agosta Shere, president of Steele Rubber Products, featuring:
- Barry Alt, founder and digital marketing strategist at Motorhead Digital
- Jason Chandler, marketing director at Auto Metal Direct
- Tony D’Antonio, CEO and founder of D’Antonio Automotive
Panelists will share practical ways restoration businesses can turn the work they are already doing into social media content that demonstrates craftsmanship and quality. Attendees will learn how simple, authentic video can help shops reach potential customers and support direct-to-consumer sales without requiring a large production budget.
The discussion will also explore how behind-the-scenes storytelling can strengthen customer confidence, increase visibility and build a community around a restoration business.
Whether you already post regularly or are looking for a practical way to get started, this session will provide strategies you can put to work in your own shop.