Sometimes people come together for a special cause and create something extraordinary. SEMA Garage, WD-40 and many others in the industry came together in order to create a custom ’66 Ford Bronco that will be auctioned off to benefit Childhelp later in the year. Childhelp is an organization...

Traditionally taking place Thursday night at the SEMA Show, the SEMA Industry Awards Banquet honors industry innovators, volunteers and personalities who make significant contributions toward the advancement of the automotive specialty-equipment aftermarket. Themed “How Do You SEMA?” and emceed by...

Remember the old adage? “The first three rules of business are location, location and location.” That may be true, but there’s something else just as basic to a retailer’s success: cash flow, cash flow and cash flow. Yet far too many retailers fail in that area, typically because they either confuse...

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product...

Given that face-to-face selling often results in communications breakdowns, it’s no wonder that artificial intelligence (AI) programmers are designing solutions that enable machines that help sell by sensing customer emotions. These AI solutions are able to use cameras and listening devices to...

Trend-setting custom car builder Larry Watson is credited with creating the first panel paint job in 1958, when he tried to tone down the bright silver paint on his newly customized ’58 Thunderbird by covering several of the car’s body panels in metallic burgundy, leaving the silver to show through...

As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans...

The New Products Showcase is routinely the number-one destination for SEMA Show buyers and media, giving participating exhibitors a distinct advantage in getting their products out to the world. The 2019 SEMA Show surpassed 3,000 products across 16 different categories, including street-performance...

Scholarships have a long history in our country. In fact, the very first scholarship dates to colonial times before our country became the United States of America. In 1643—long before the United States declared its independence—Lady Anne Radcliffe created a scholarship at Harvard with an endowment...