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eNews Article
Above all other products attributes enthusiasts overwhelmingly prefer quality. SEMA research has undertaken a study to determine what matters most to enthusiasts. In recent surveys consumers were given the opportunity to weigh in on the features they prefer from manufacturers. In two different...
eNews Article
In today’s economy, management is faced with two conflicting situations: we must implement all change that is necessary and resist all change that isn’t essential. Through the next SEMA webinar, “Tough Times Bring Change: Learn How to Manage Moving Forward”, you will learn how to get people to...
eNews Article
The SEMA Credit Card Program through CarCareONE (GE Money) wants to help your company re-energize sales through its 90-day deferred interest promotion. CarCareONE is a private-label credit-card program designed to help manufacturers, WDs, jobbers/retailers and installers increase sales and brand...
eNews Article
Brenda Priddy's photographers grabbed these spy shots of the forthcoming Ferrari F450 prototype wearing not an inch of disguise, she says. While some of the body pieces are missing on the black mule, a large portion of the production sheet metal is clearly visible. Boasting over 500 hp, the F450 is...
eNews Article
Brake kits, wheels and gauges were among the new street rod and custom car products most popular with buyers at the 2008 SEMA Show. SEMA used a new digital tracking method at the 2008 New Products Showcase allowing buyers to scan product barcodes and receive product details via printout or e-mail...