The ProPledge Program—Why You Need to Be Involved SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met...
The SEMA Show may be closed to the public, but the annual event is of great interest to auto consumers and enthusiasts throughout the world because of the thousands of modified vehicles and new products on display.
Henry Ford built the first pickup in 1925, sold it for $281 and started a religion. It’s a platform that enthusiasts have taken and transformed from utility vehicle into the most versatile canvas for specialty equipment.
The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry.
Performance parts pioneer, SEMA Hall of Fame member and founder of SECO Equipment Company and SECO Performance Centers John Simmons passed away on Sunday, February 14.
As one of the fastest-growing market sectors in Mexico, the automotive industry presents a timely opportunity for SEMA members seeking to establish a foothold in this expanding consumer base.