SEMA News: Why are you running for the chair-elect position on the SEMA Board of Directors?Doug Evans: I am honored to be running! I feel we are at a critical juncture with our industry, and my three decades of experience can help ensure a bright future for SEMA and future generations of enthusiasts...
The Hot Rod Power Tour is nearing its 20th birthday (this year’s running in June swings from Texas to North Carolina), but the roots of long-distance hot-rod hauling go back much further than that. The October 1963 issue of Car Craft covered an annual road trip made by members of the Los Angeles and...
Feature Articles Now the Top Digital Marketing ToolThree new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013. Driving the trend are changes Google...
It’s Easier Than You Think!Not too long ago, it took an expert in HTML to enable you to launch a website for your business. It was all very mysterious and was often communicated in a “trust us, you wouldn’t understand” manner. Today, there are numerous ready-to-go platform solutions that have made...
The SEMA Young Executives Network (YEN) has announced a new competition that offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing a new automotive product and service. The “SEMA Launch Pad” contest will earn the grand-prize winner a package...
SEMA News: Why are you running for the Chair-Elect position on the SEMA Board of Directors?Tim Martin: SEMA plays an important role in protecting and growing our industry and our lifestyle of vehicle customization, restoration and motorsports. These areas are threatened by change.
New Offerings to Make the Automobile Smarter, More Efficient and More EntertainingOnly a few decades ago, most automotive systems were mechanical or analog. Carbureted engines, manual transmissions and knob-tuned AM radios were standard equipment. But even the most basic of today’s cars and trucks...