Customer service is nothing more than communication. We are not selling just metal, chrome, rubber or plastic. We are selling information and services. So what does the customer really want from you? Well, think about what you would want if you were the customer. You are perfectly willing to pay a...

Like other SEMA councils and committees the Automotive Restoration Market Organization (ARMO) came to be out of necessity. As SEMA membership grew to encompass all aspects of the automotive specialty-equipment market, industry leaders recognized the need for a volunteer group to focus on the...

Lee McGuire, director of marketing and operations for Skyjacker Suspensions, will assume the chairmanship of the Young Executive’s Network (YEN) in July. She has been involved in the automotive specialty-equipment industry for eight years and will attend her ninth SEMA Show in November. She became a...