New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles.

How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.

This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers...

NEWS NUGGETS WHO’S IT GOING TO BE? FIRST- TO FIFTH-PLACE DRIVERS ALL HAVE CHANCE FOR FULL THROTTLE WORLD CHAMPIONSHIP:Exciting. Thrilling. Heart-pounding. These are all words that can describe the battle for the NHRA Full Throttle Drag Racing world championships in both Top Fuel and Funny Car as the...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

Sell into the Middle East—one of the fastest-growing markets in the world. Launch your expansion there by participating in the inaugural SEMA Middle East Business Development Conference, April 17–20, 2012, in the United Arab Emirates (UAE). Participating SEMA manufacturers will meet one-on-one with...

More than 150 companies were recognized by an international panel of automotive experts participating in the 2011 SEMA Show Global Media Awards Program. Marking the eighth consecutive year, the unique program consists of a prestigious group of international journalists serving as judges.

Have you ever wanted to own a hot rod designed by a renowned builder? Now is your chance! All you have to do is follow the HRIA Pinewood link. The great news is that all proceeds go to benefit SEMA Cares and their charities Victory Junction Camp and Childhelp.

For more than a decade, 4:00 p.m. on Friday has marked “magic time,” with the Show’s numerous display vehicles forming an unofficial parade exiting the Las Vegas Convention Center (LVCC). This year, that procession was made official. At a time when people are traditionally leaving the SEMA Show...

SEMA presented John Menzler of the COMP Performance Group with the 2011 Person of the Year Award at the SEMA Show Industry Awards Banquet in Las Vegas. As a long-time SEMA member, HRIA Select Committee member and mentor to many in the industry, he received ringing applause as Banquet emcee Dave...