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Essential Tools for Marketing and Growing Online Business


  At last year's Business Technology Symposium, Tyler Tanaka, vice president of business development at Cie Digital Labs, led a session on forums and blogs.

Recognizing that technology is a crucial element in many industries, SEMA is helping automotive businesses understand the trends and opportunities at the 2011 Business Technology Symposium (BTS), July 27 from 10:00 a.m.–4:00 p.m. at the Renaissance Hotel in Long Beach, California. 

The SEMA BTS is designed to provide participants with a deep understanding of the opportunities that exist using technology to support different aspects of their business. Participants will learn proven strategies and best practices from experts in the fields of online marketing, multimedia, sales and eCommerce that will help them be more productive online. 

Developed by the SEMA Street Performance Council (SPC), the event has become a premier business development forum with several unique opportunities to gain a competitive advantage through the implementation of effective technology-based strategies.

“Given today’s competitive marketplace, companies are relying more and more on emerging technologies for brand building, lead generation and, in some cases, as a primary source of commerce,” said Tyler Tanaka, Vice President of Business Development at Cie Digital Labs. “Technology is continuing to revolutionize the way business is conducted in the automotive aftermarket, and our members’ businesses are ever changing as a result. We want to give them the necessary tools to be prepared, understand and take advantage of the potential opportunities that exist while doing business in today's digital world.”

Participants will enjoy a full day consisting of five business technology supersessions, each covering a diverse range of topics that include:

  • Manufacturer and distributor online marketing essentials

  • Mobile’s role in the automotive aftermarket

  • Connecting with customers: Effective content marketing

  • Capture, manage and nurture leads to win more customers

  • Product design and manufacturing technology that could change the aftermarket

Registration includes entrance to the 2011 Business Technology Symposium, lunch and an opportunity to win prizes, including an iPad. Pre-registration runs through July 9. SEMA pre-registration fee is $149 ($179, July 10–23); SPC-member pre-registration fee is $99 ($129, July 10–23); and non-member pre-registration fee is $199 ($249, July 10–23). 

For more information and to register for SEMA’s Business Technology Symposium, click here.