Twenty-one SEMA-member companies recently traveled to Shanghai, China, to examine new opportunities presented by the growing base of consumers interested in vehicle customization.

WELD congratulates instructor Jim LaFevers and the team of automotive students from Eastern Oklahoma County Tech Center for earning the title of 2015 Hot Rodders of Tomorrow (HROT) Engine Challenge National Champions.

A silent auction was held for the rest of the Pinewood cars. Proceeds benefit the SEMA Cares children’s charities.

Nearly every company’s marketing arm produces or purchases photographs and video to advertise its products or services.

Companies with limited resources for a professional photographer or studio can still achieve their goals with a little know-how and a few cost-effective alternatives.

Here is a look at some of the new products from SEMA-member companies featured in the December 2015 issue of SEMA News.

SEMA Search provides access to the SEMA Data Co-op’s database of information to deliver precise product information for specific part requests.

A one-hour special focused on the SEMA Battle of the Builders® competition will premiere on Velocity February 1, 2016.

The PRI Trade Show sprinted to the finish line with yet another day of crowded display booths and brisk parts sales.

WELD President and CEO Norm Young announced the company’s brand ambassadors for the 2016 race season during a news conference last week at the 2015 PRI Show in Indianapolis.